At my Mitaroy Heritage Homestay, Sustainability has always been an important part of our philosophy. We believe that as a business, it is important to give back to the community that we benefit so much from. 

And that is why we support this latest initiative by the Goa handicrafts, rural and small scale industries development corporation (GHRSSIDC) to support the local Goan artisans. 

Pottery and clay idol-making is a traditional Goan cottage industry and in order to motivate the traditional idol makers and ensure gainful employment to these artisans, the Goa handicrafts, rural and small scale industries development corporation (GHRSSIDC), an undertaking of the government of Goa has introduced a subsidy scheme in order to encourage this ancient art form. 

Under this scheme clay idols made by artisans registered with GHRSSIDC are subsidized to the extent of 100 per idol provided the idols are at least a foot high. The subsidy is given to the registered artisans after they submit their applications in the prescribed format at the GHRSSIDC office. 

Unfortunately, however, these idols must have a religious purpose i.e. only idols pertaining to religious festivals such as Ganesha idols for Ganesh Chathurthi or Infant Jesus idols for Christmas etc are supported by this initiative and idols made for decorative/aesthetic purposes are not covered under this scheme. 

Many of these idols and handicrafts are available at the local Government handicraft emporium “Aparant”, two of which are located within walking distance of my Mitaroy Heritage Homestay. We encourage our guests to visit these local Government handicraft emporiums, when they wish to purchase souvenirs to take back home with them. Not only do they get souvenirs that are of guaranteed quality, they are also doing their bit to support the livelihood of these artisans. 

Have you ever purchased an idol / handicraft from the Aparant Government handicraft emporium as a souvenir ? Do let me know in the comments…


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